Why is Logo Design Important?
The purpose of a logo is to build an identity for your business or venture. It can build trust with potential clients or customers by validating your professionalism. It tells these potential clients who you are, what you do, and how it could benefit them. It is more than just art, it is a way of communicating to people, who have no prior knowledge or experience with your business, that you can be trusted to do great work.
A well-done logo goes a long way in building your brand as well. Customers crave consistency and having a strong foundation, created by your logo, paves a road map for further expansion of your brand into other media, such as website design, promotional material, social media channels and marketing materials.
At Arktos, I provide a free consultation with all my clients to discuss the importance of their message – what it is they want their customers to know about their business. Having a clear understanding of “the message” allows me to create focused concepts providing something that is memorable, makes a great first impression, and separates them from their competition.