The Client

Kirk Williscroft, the General Manager of the Carstairs Community Golf Club, has been a good friend of mine for over 15 years. When he reached out in late October 2020, in need of a 60th Anniversary logo for the club, I was excited about the opportunity to work with him. The Carstairs Community Golf Club pride itself on the high quality of our golf course, superb amenities, and the outstanding customer service they offer. It was important that the anniversary logo design not only reflected that but the history of the club as well.

Conceptualize

Kirk and I had a telephone consultation during which we determined that the concept was mostly pre-conceived by the staff at the club, as they wanted their existing logo built into whatever was created. The next item was to determine how the logo would be utilized. He mentioned that it would mostly be digital with use on their social media channels and website. However, they did want to have anniversary ‘bag tags’ created and incorporate it into some print material as well.

Utilization of the logo is an important question to ask as it guides you in terms of the complexity developed in the design.

Create

The creative process began basing my designs on the information received during the consultation. The initial 5 designs were all different attempts at incorporating the existing logo with the number 60 – while keeping it relatively simple in order to lend itself to being turned into a ‘bag tag’. The shape of the existing logo leant itself to be placed inside the ‘0’ quite well, so most of the concepts reflect that.

The initial concepts were sent to the staff at the club and after a short discussion period, they chose the concept on the top right of the above picture. The design wasn’t perfect and needed some revisions, as they were happy with how the 6 looked so ‘short’ in comparison with the 0. I set out to give them a few different rendering with custom drawn ‘6s’ to match the shape and size of the 0 better than in the original concept. 

Kirk and his staff liked the bottom-right one from the samples above and decided that this would be the logo they went with. The colour scheme was already pre-determined by the existing logo. The way the design was created it allowed me to incorporate the green in a creative way, as to not distract from the overall concept. A final addition of 1961-2021 was added to the bottom of the logo and viola we were done!

Communicate

The final design communicates all the messages that Kirk and his staff were looking for. The nature of the design pays homage to the original logo and draws special attention to the special occasion the 2021 golf season is for the club. It is a clean, simple, and modern take that will be easy to use across the multiple forms of media the club plans to use it on.