My longest-running and full-time client, Electrogas, had another project for me. This time, one of their newer manufacturers approached them about TWO specific features of one of their products that they really wanted to push.
With Electrogas being a customer for almost 10 years, we have set up branding guidelines for all the materials that are produced for them. In addition, each of their manufacturers has its own set of guidelines that must be followed as well. So with that in mind, I set forward in designing two new informational flyers based on the ideas set forth by Blackline Safety.
The great thing about working with larger businesses is the access to media libraries and information you have at your disposal to create marketing materials. It allows the creativity to flow and not be confined by poor supporting graphics or information.
Contact Tracing Flyer
In today’s (2020) craziness, the Blackline G7 monitor and subsequence tracking software are able to supply contact tracing for each of its wearers. This feature quickly became a point-of-difference for the G7 and needed to be advertised.
The design is simple and clean with the main image created to draw attention to tacking individuals by using ‘pins’. Next, the information is framed by supporting images that display the equipment and a screenshot of the software. The fonts used are ones used in the Electrogas branding guide to provide consistency across all their materials.
New Purchase Option Flyer
The next design was to promote the new purchasing option for the G7. Up until this point, customers had to purchase a service plan to access all the features of the monitor. As times changed, Blackline and Electrogas recognized the need to offer flexibility to their customers. The design is super simple and clean. High-Res imagery was used to draw attention to the product being advertised. From there, fonts that fell into the Electrogas branding guidelines were used to display the important information in an easy-to-read fashion.
The final designs are modern and simple but do not skimp on the creativeness. Electrogas has used these as both printed and email-ready communications they used throughout the summer to increase awareness of these new features of the G7 gas detector.
Graphic Design Skills Used: Image Editing; Layout Design; Colour Theory; Typography