The strategy began with building a site structure that was clear, direct, and organized. I translated the new brand visuals into a minimal layout that uses strong type, generous white space, and clear call-to-actions.

From a user perspective, the website needed to:

• Make it obvious what Social Links is
• Allow users to easily browse leagues, lessons, and events
• Answer common questions up front
• Remove confusion around registration

I chose WooCommerce as the e-commerce engine due to its flexibility and full integration with WordPress. It allows full control over the sign-up flow, registration capacity, product organization, and payment processing, all in one system. The entire layout was planned around action-based navigation, getting people to browse offerings, click to register, and pay, with as few steps as possible.

With the structure and functionality mapped out, I moved into the build phase. Using the finalized branding and project goals, I focused on developing a site that was both easy to manage and efficient for users. The design and setup addressed key pain points Jenn had identified. Here’s where we focused our attention:

Key Focus Areas for the New Design

1. Design That Aligns with Brand Values:
   • • Social Links needed a visual identity that stood out in the golf industry — no clichés, no templated themes. Using the provided brand assets, I designed a layout that reflects the league’s tone: clean, energetic, and focused on community.
     • The homepage leads with clarity: what Social Links is, who it’s for, and what to do next. Throughout the site, I used the brand colour palette to create hierarchy and keep content organized.
2. Full WooCommerce Setup:
   • • Product configuration for multiple league types, lesson options, and one-off events
     • Inventory management, so users can’t overbook events or programs
     • Custom checkout flow tailored to registration needs (name, email, phone, preferences)
     • Secure Stripe integration for credit card payments
     • Automatic order emails for confirmation and internal notifications
3. Clear, Structured Information Architecture:
   • • I reduced cognitive load by creating straightforward pages with focused content. Each section of the site has a specific role:
       • How It Works: A step-by-step breakdown of what users can expect
       • FAQ: Covers registration, policies, what’s included, and more
       • Leagues, Lessons, Events: Each with clear pricing, descriptions, and registration options
       • Contact & Support: Easy to reach out if something isn’t clear
     • This approach cuts down on email questions, improves SEO structure, and helps new visitors find what they need quickly.
4. Private Member Area
   • • Members needed access to info not meant for the general public — event schedules, updates, or private invitations. I created a password-protected page where current members can log in to view exclusive content.
     • This is managed manually for now, but it can scale to a full member management system if needed. The structure is already in place.

The end result is a website that looks aligned with the brand, functions smoothly on both front and back ends, and simplifies daily operations. Every element was built with purpose, to support growth, reduce admin work, and deliver a seamless experience for every user.

The final website clearly reflects what Social Links Golf is all about: fun, inclusivity, and a streamlined experience for both users and the team behind it. From the moment someone lands on the homepage, the brand’s personality comes through in the design, tone, and structure.

The site handles everything from registrations to payments, giving Jenn and her team more time to focus on running the league rather than managing logistics. It also supports growth, with scalable systems already in place for expanding league offerings, managing members, and adding new features over time.

The result is a professional, functional platform that delivers the message, handles the work, and represents the Social Links brand exactly as intended.

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