From the start, the logic was clear: simplify the user journey and modernize the brand presence. The conceptualize phase focused on integrating the newly created visual identity into a site structure built around vertical, scroll-based flow: fewer clicks, more immediate context. The new logo had to align with their industrial domain, projecting strength and technical precision while being readable across digital media.

I mapped out a pared-down navigation hierarchy so critical service pages (Explosive Storage, Welding & Fabrication, Plasma Cutting, Drilling Solutions) take center stage. The concept also included building a flexible content module system so future expansions or product lines could slot in without major structural changes.

Throughout the build, I used the brand colour palette, typography choices, and design modules so every page feels consistent. I also optimized for responsiveness, ensuring the site adapts cleanly on mobile, tablet, and desktop. During the build, emphasis fell on four core areas.

Key Focus Areas for the New Design

1. Logo & Brand Refresh
   • I developed a clean, strong logo to replace the old bear JPG.
   • The new mark works in monochrome and full colour, and scales well for signage, helmets, and digital headers.
   • Providing Kodiak with a unified identity across all media.
2. Scroll-First Structure & Navigation
   • • New site is built around a scroll-based layout rather than deep, multi-click tiers
     • Key service sections appear in full-width segments, allowing users to absorb what the company offers
     • Navigation is sticky, section-aware, and reduces the need to backtrack.
3. Clear Service Display & Call-to-Action Placement
   • • Service pages were reworked to show high-impact visuals, concise descriptions
     • Clear “Get a Quote” or “Contact Us” CTAs
     • I ensured each service page leads visitors toward conversion: explosive magazines, welding & fabrication, drilling components, etc.
     • Images and icons provide visual cues to reinforce messaging.
4. Content Clean-up & Focused Messaging
   • • The old site included pages and content that no longer aligned with current operations.
     • I audited every section, removed outdated or redundant content, and rewrote core pages to reflect Kodiak’s current capabilities.
     • Reduced clutter, improved SEO focus, and made the site more navigable.

The result is a clean, functional build that supports Kodiak’s services without overcomplicating the user experience. Every section is intentional, every page has a purpose, and the site is set up to scale as the business grows.

The final site communicates Kodiak’s identity clearly: precision, safety, and national capability.

Visitors get immediate confidence from strong visuals, industry‑relevant imagery, and concise technical messaging. The new logo reinforces brand recognition, while the streamlined layout ensures users can find service information and request quotes without frustration.

The messaging aligns with Kodiak’s leadership in explosive storage and custom welding across Canada: compliance with NRCan standards, high-grade fabrication, and turnkey solutions. In short, the redesigned website doesn’t just tell users what Kodiak does; it shows professionalism and authority in every element.

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