Graphic Design:

Tournament Pacakge –
Innisfail Golf Club

As part of our service agreement for the 2024 season, the Innisfail Golf Club approached me with the task of upgrading their existing tournament package, which had been using an Excel workbook for years…. that’s right…EXCEL!! My goal was to transform this functional but outdated format into a visually stunning and user-friendly document that could effectively communicate all the options and details of their tournament offerings.

Project Details

Client: Meagan
Date: February 2024
Skills: Graphic Design

Total Pages

Turnaround Days

Graphic Design - Tournament Package Design - Innisfail Golf Club - Arktos Graphics

Conceptualize

Conceptually, I wanted to leverage the stunning imagery of the golf course and a user-friendly layout to create a more engaging and professional package that would resonate with potential clients. By focusing on visual appeal, ease of navigation, and clear communication, I hoped to create a package that exceeded the expectations of potential clients and increased the likelihood of successful bookings.

Create

Graphic Design - Tournament Package Design - Innisfail Golf Club - Arktos Graphics
Graphic Design - Tournament Package Design - Innisfail Golf Club - Arktos Graphics
Graphic Design - Tournament Package Design - Innisfail Golf Club - Arktos Graphics

In redesigning the tournament package, I focused on several key aspects to enhance its appeal and functionality:

  1. Visual Appeal: Utilizing the beautiful landscapes and scenic views of the Innisfail Golf Club, we incorporated high-quality images throughout the document. This not only made the package more attractive but also gave potential clients a visual taste of what to expect at the golf course.
  2. Organic Layout: Structuring the information in a more organic layout, made it easier for users to navigate the various options available. By breaking down the content into clear, digestible sections, I ensured that users could quickly find the information they needed without feeling overwhelmed.
  3. Simplified Terms and Conditions: One of the major improvements was simplifying the Terms and Conditions. In the original document, I found an abundance of “Conditions” requiring customers to sign off scattered throughout the layout. I simplified these into a single page, making them straightforward to read, understand and sign off on. This simplification removed any confusion or potential barriers to booking a tournament.
  4. Fillable PDF Contract: To streamline the booking process, I created a fillable PDF contract at the end of the document. This allowed clients to easily fill out their choices, ensuring clear communication of their preferences to the IGC staff.

I needed the document to reflect the high standards of the Innisfail Golf Club and its dedication to customer satisfaction.

Communicate

The Tournament Package design project for The Innisfail Golf Club is a testament to the power of thought-out design and strategic communication. By focusing on visual appeal, ease of navigation, and clear communication, the final package effectively communicates the premium experience offered by the Innisfail Golf Club and providing a seamless and enjoyable booking process.

Graphic Design Skills Used: Photo Editing; Supporting Graphic Creation; Layout Design; Colour Theory; Typography

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