Graphic Design:
Scorecards – Innisfail Golf Club
IGC has been my home golf club for the past 23 years and they approached me in the early spring of 2020 asking me to design their new scorecard for the 2020 season and beyond. In seasons past, the club had farmed out the design and printing cost of the scorecard to another company. The major downfall of this arrangement was that the club could not receive advertising revenue from those willing to sponsor the scorecard. In the time since we have created the yearly scorecard but also specialty scorecards for the New Logo Announcement season (2024), the 100-Year Season (2024) and the Heritage Classic event they hosted in 2022.
Project Details
Client: Kendall
Date: February 2024
Skills: Graphic Design
Initial Concepts
Total Revisions
Turnaround Days
Conceptualize
When tasked with the redesign of the Innisfail Golf Club scorecard, the goal was clear: maintain the familiar layout that members and visitors have come to appreciate while making essential updates. Our primary focus was to ensure the advertising space remained prominent, as it played a crucial role in supporting the club financially. In my meeting with the management staff, it became evident that I needed to create a card that was both functional and familiar – providing golfers with essential information while supporting the club’s financial health through well-placed advertisements.
Create
New 2020 27-Hole Scorecard
The overall design of the Innisfail Golf Club scorecard for 2020 maintained the familiar aesthetic members have come to appreciate while incorporating necessary updates. Recreating the card from scratch was essential as the original file was unavailable. Using Google Maps, I meticulously reconstructed the course map and green charts, ensuring accuracy and a professional look.
Next, I incorporated all relevant information and made subtle adjustments to optimize the writable space. This new scorecard reflects the latest course layout but enhances the user experience with its clear and organized design.
2024 Scorecard Designs
In 2024, the golf club launched a new brand. I was lucky enough to be the chosen designer for that project as well. With their new logo and visual identity, the scorecard design had to be adjusted for consistency. Simple changes to the typefaces and colour schemes were made as well as some slight modifications to a new hole they opened as well. In addition, 2024 was their Centennial season and in celebration of that, I was tasked with creating a special card to commemorate that.
Heritage Classic Scorecard Design
I crafted the Heritage Classic Scorecard to honour the original course layout. This involved reordering the holes, yardages, pars, and green charts to mirror the historical configuration. Additionally, I edited the course map to provide clear navigation for those unfamiliar with the classic layout. To add a touch of nostalgia, I included a vintage image from the early 1980s on the front of the card, graciously provided by one of the club members. The result is a charming keepsake that combines the heritage of Innisfail Golf Club with modern functionality.
Communicate
Overall, the new design of the scorecards perfectly balanced tradition with necessary updates. We created a tool that is both functional and familiar. The design approach I took ensured the scorecard would continue to serve its purpose effectively, providing golfers with essential information while supporting the club’s financial health through well-placed advertisements.
Graphic Design Skills Used: Photo Editing; Supporting Graphic Creation; Layout Design; Colour Theory; Typography