Logo Design:
Toro Skid Steer & Hot Shot
At Arktos, every logo tells a story. When Sheldon and Lorena from Toro Skid Steer & Hot Shot Services reached out, they had a clear vision: a BOLD, DYNAMIC, and MODERN logo that screams professionalism and trustworthiness. They sent me a sample of an idea found online that they liked very much, but to me, it was the wrong message. A logo needs to do more than look good—it has to tell your story and deliver your message.
Project Details
Client: Sheldon & Lorena
Date: March 2022
Skills: Logo Design
Initial Concepts
Rounds of Revisions
Turnaround Days
Conceptualize
Sheldon and Lorena sent me a sample of an idea they found online that they really liked. However, it felt more like a sports logo than a corporate brand. A logo designer must understand the difference and know where each type is appropriate. I assured them I could create something that perfectly captures their business’s essence. For every logo design, I start by researching similar industry logos, related imagery, and any other inspiration to get the creative juices flowing. When a client provides samples of what they envision, I always present my take on that idea as one of the initial concepts.
Create
For Toro Skid Steer, I crafted four logo concepts.
- A version of the logo the client provided
- Inspiration from the idea of simplifying the bull’s face to form the ‘T’ in Toro. It’s a sleek and modern approach, which would use colour to subtly enhance the brand identity.
- The two drawings on the left, draw from incredible bull statues I found during my research. The statues’ powerful stances and dynamic movements inspired strong, impactful logos. By focusing on the body and horns, I created designs that are versatile and easily transferable across various media, meeting Sheldon and Lorena’s needs.
During the creation process, I always include a variety of typeface samples to complement the concepts I present. Since Sheldon and Lorena wanted a BOLD and MODERN look, I provided several font options that align perfectly with each design concept.
It’s rare, but sometimes a client loves an original concept so much that no revisions are needed. That’s exactly what happened with Sheldon and Lorena. They immediately fell for the postured bull design. From there, I moved on to adding colour to the chosen design. After conducting thorough research, I provided several variations, ensuring that the colour choices aligned with the branding message we discussed and effectively utilized colour psychology.
Communicate
The final logo perfectly encapsulates everything discussed during our consultation with Lorena and Sheldon. It’s BOLD, MODERN, and PROFESSIONAL, making it versatile enough for business cards, vehicle graphics, clothing, and other merchandise. This project was particularly exciting for me as it was the first time I transformed a statue into a functional logo. From the beginning, we aimed to convey strength and trustworthiness, essential traits for their business name. The right imagery and typeface were crucial, and I believe we nailed it! This project was truly a blast.
Graphic Design Skills Used: Vector Graphic Creation; Layout Design; Colour Theory; Typography