Logo Design:
Innisfail Golf Club
I have wanted to help rebrand the Innisfail Golf Club for years…and even done some other proposals that eventually got rejected dating back almost 10 years. Finally, I was approached again to rebrand the club. My connection to the club has been strong since I began golfing in 1997. Through working at IGC for 6 summers and playing there for 26, I felt like I had a sound understanding of who the club is and what their brand should entail.
I set out to develop a new brand that both honoured the tradition and set it up for continued success in the future. I combined that personal connection and experience with some in-depth research into the town and the history of the club to develop themes and ideas to base a new design on.
Project Details
Client: IGC GM
Date: December 2022
Skills: Logo Design
Initial Concepts
Number of Resvisions
Turnaround Days
Conceptualize
The new logo for the Innisfail Golf Club (IGC) was built on a foundation of history, community, and purpose. The old logo, while significant in its time, no longer represented the essence of the club or its offerings. It featured a tree not native to Alberta, disconnecting it from the local environment. By embracing the rich heritage of IGC, the rebranding process sought to honour tradition while presenting a fresh, modern image. The design captures the story of the club, reflecting its evolution from a small-town golf course to a 27-hole facility with a vibrant community focus.
Create
The new IGC logo is a modern yet timeless emblem that represents growth, unity, and connection. The design incorporates three distinct leaves, a nod to the club’s three nine-hole courses and the synergy between its old 18 holes and the newer nine. These leaves are intertwined, symbolizing unity and the interconnected nature of the club’s operations and history. The overlapping shapes reference the Irish concept of “destiny,” tying back to the town’s name, Innisfail, which derives from the Irish epithet for Ireland, “Isle of Destiny.”
The chosen color palette plays a vital role in conveying the club’s identity:
- Green: Representing growth, renewal, and connection to nature, green symbolizes the lush fairways and the vitality of the golf course.
- Dark Gray or Black: This anchors the design with sophistication and professionalism, projecting stability and timelessness.
- Golden Yellow Accents: Reflecting optimism and energy, this color evokes warmth and approachability, inviting both members and guests to engage with the club.
From a psychological standpoint, these colors work together to evoke feelings of trust, excitement, and renewal, while remaining grounded and approachable.
The design also considers functionality and versatility. The logo is adaptable across various mediums, from digital platforms to physical signage, ensuring that the brand remains consistent and impactful no matter where it’s seen.
Communicate
The IGC logo is more than just a visual symbol—it’s a message, a story, and an invitation. For IGC, the rebrand communicates a clear message: this is a golf club steeped in tradition but ready for the future. The intertwined leaves don’t just look appealing; they convey unity, growth, and a celebration of community. The updated design reflects the professionalism and innovation of the club while staying approachable and welcoming.
Graphic Design Skills Used: Vector Graphic Creation; Layout Design; Colour Theory; Typography