During my time living in Dallas, Texas in the winter of 2019 I met some amazing people who became friends along the way. After I returned home in early 2020, Josh and Andrew reached out to me looking for a logo design for their new business venture. They were looking at the real estate industry in the DFW area and thought it would be a great time to get into it. Their plan was to purchase some homes, renovate (if required) and then use them as rental properties.
Our briefing was short and sweet but as always, very informative. They didn’t have any preconceived notions on what they wanted the logo to look like, but they knew that they wanted a clean, modern design that would build trust in their brand as they began their adventure. They assured me they trusted my creative process and were very excited to see what ideas I developed for them.
The creative process began by drawing a few different variations of houses and different ways to represent the name of the company, keeping in line with some trends and best practices for real estate logos. I played around with negative space designs, incorporating the housing graphics directly into the text of the logo and shortening the name into the initials JP to provide some options for them. By the end of the first run, we had 5 different concepts to build from.
Once Josh and Andrew reviewed the initial concepts and had their own discussion, they chose two that they really liked. They didn’t have any major corrections to either of the concepts, but before they made their final decision they wanted to see them in colour. We chose variations of blue and green for the colour application in order to inspire confidence and growth in their brand. The psychology of colour is one of the most aspects of logo design, as not only does it bring the concept to life – but it provides the “first impression” feelings to the potential clientele of any business.
The final design (shown above) is a clean, professional, and modern take on the ideas Josh and Andrew expressed during our consultation. The final product can be easily converted into any branding materials they feel they need moving forward. The versatility comes in its ability to be viewed as a “stacked logo” or as an elongated version, so depending on the medium they are working with, the final design will serve them well.
Graphic Design Skills Used: Vector Graphic Creation; Layout Design; Colour Theory; Typography