Forward Auto Leasing

Logo Design

Project Description

Joelle is a good family friend and has been for many years. She has spent countless years in the Auto Financing industry, working for such prestigious car dealerships as The Truck Ranch, in Innisfail and Adrenaline Motors, in Sylvan Lake. Her extensive knowledge of the financial industry and how it applies to the automotive industry sets her up perfectly as she ventures out on her own and opens Forward Auto Leasing. A recent mother of two she and her husband, Adam, thought this was the perfect time to start a small company that would focus on helping higher risk clientele get into a vehicle, all well helping them improve their credit. 

So, they reached out to me to assist them with the creation of their logo – that would be the face of their company moving forward.

Graphic Design Skills Used: Vector Graphic Creation; Layout Design; Colour Theory; Typography

Project Details

Client: Joelle & Adam
Date: July 2, 2019
Skills: Logo Design

Project Details

Font: DIN Alternate Bold
Gold: #cb9e33
Blue: #1b4051

Initial Concepts

Total Revisions

Turnaround Days

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